2021 cowboys hype video11/30/2023 ![]() “We’ve always stressed how important that is, but that clearly shone through.”īroadcasters, like players, feast on that energy. “It wasn’t a surprise to me but the biggest takeaway for me last season was the lack of fans and how important they are to the experience, both at games and on television,” said NFL Commissioner Roger Goodell, who was in attendance Thursday and will be at SoFi Stadium on Sunday night when the Rams play host to Chicago. That crowd was composed of 24,000 people - including vaccinated healthcare workers - sitting in predetermined clusters, interspersed among 30,000 cutouts. We have been balancing entertainment and escapism, and even distraction, with corporate responsibility.”īefore Thursday’s game, the last one that counted was played in the same stadium, Super Bowl LV in February, when Tampa Bay beat Kansas City. “I think it’s been particularly important over the last 18 months. “People are really looking for the NFL to be a unifying force to bring people together,” said Tim Ellis, the league’s chief marketing officer. The NFL sees this season as a reunion of fans and teams, a welcome change for a league that not only lost $4 billion in revenue last season with all those empty stadiums, but had to resort to cardboard cutouts in the seats and artificial crowd noise. “Our top priority has been, and continues to be, the safety of all players, coaches, staff and fans at our games,” said Brian Ford, Buccaneers chief operating officer. The NFL had a plan to navigate the COVID-19 pandemic in the face of the Delta variant, that plan-and the alliance that made it a success-will be put to a new test ![]() Sports The NFL had a secret COVID-19 plan. For convenience and safety, the Buccaneers have gone to cashless parking lots and mobile ordering for food. No temperature screening at this stadium this season, and masks are only suggested in indoor spaces, regardless of vaccination status.Īll restrooms have been retrofitted with touchless fixtures and Plexiglas dividers at all concession stands separated fans and masked staff. The vibe was as jubilant and uncomplicated as a Gronk spike - there were two of those incidentally, as Brady twice hit tight end Rob Gronkowski with touchdown passes.Ĭowboys fans were sprinkled among the acres of red jerseys, and face coverings were even more scarce. Before the game, just outside the stadium bowl, music thumped and carefree fans partied like the pre-pandemic days, huddling in tents to escape the intermittent showers, lounging in giant chairs shaped like pink flamingo pool inflatables, piling barbecue onto plastic plates and lining up for drinks at the Malibu Beach Bar.
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